UrbanEdge
Apparel
E-commerce Transformation & Sales Growth
UrbanEdge Apparel
How a strategic e-commerce overhaul increased sales by 70% and website traffic by 150%.
TapxMedia partnered with UrbanEdge Apparel, a contemporary streetwear brand based in Lusaka, to transform their online store into a high-converting sales engine. Our comprehensive strategy combined e-commerce optimization, professional content creation, and influencer marketing to drive significant growth in both traffic and revenue.
Shaping Brands
The Client
UrbanEdge Apparel is a bold, modern fashion brand creating contemporary streetwear and urban collections for Zambia’s young professionals. The brand had established a strong local following but needed to expand its digital presence and improve online sales performance.
The Challenge
UrbanEdge’s digital store faced several critical challenges: complicated navigation, limited payment options, inconsistent product presentation, and a cumbersome checkout process. These issues were hindering conversions and limiting the brand’s ability to scale sales across Zambia.
Our Strategic Approach
We implemented a comprehensive e-commerce optimization strategy that addressed every aspect of the online shopping experience.
E-commerce Platform Overhaul
We redesigned the website for intuitive navigation, streamlined categorization, and seamless user experience across all devices.
Payment Integration & Checkout Optimization
We integrated multiple secure payment solutions suitable for Zambian consumers and simplified the checkout process to reduce abandonment.
Professional Content Creation
We produced high-quality product photography and compelling descriptions that reflected the brand’s premium aesthetic.
Influencer Marketing Strategy
We leveraged targeted partnerships with local fashion influencers to drive traffic and build brand credibility.
Data-Driven Campaign Management
We implemented analytics to track user behavior and continuously optimize performance based on real data.
What We Delivered
Our work focused on creating a complete e-commerce ecosystem that would drive sales and customer loyalty.
Optimized Online Store
A user-friendly e-commerce platform with improved navigation, faster load times, and streamlined checkout.
Professional Visual Assets
A complete library of high-quality product photography and lifestyle imagery that showcased the brand’s aesthetic.
Multi-Payment Integration
Secure payment solutions accommodating Zambia’s preferred digital payment methods.
Influencer Partnership Program
Strategic collaborations with local fashion influencers to drive traffic and build brand awareness.
Performance Analytics System
Comprehensive tracking and reporting to measure results and inform ongoing optimizations.
Why TapxMedia?
- Conversion Optimization
- Seamless Shopping Experience
- Product Discovery Enhancement
- Checkout Flow Streamlining
- Visual Merchandising Excellence
- Behavior-Driven Analytics
- Scalable Revenue Growth
Reach out for a free consultation or claim your free audit today.
Our vision
Engage. Connect. Grow.
Our Mission
Plan. Create. Deliver.
Ready to grow
Discover how TapxMedia helped UrbanEdge Apparel unlock its e-commerce potential through a strategic blend of design, optimization, and analytics. Every step of the process was guided by data and creativity, with the goal of converting visitors into loyal customers and strengthening brand authority. From checkout improvements to visual upgrades and continuous monitoring, this project reflects our commitment to delivering lasting growth for brands ready to scale.
The Quantifiable Results
The data-driven strategy delivered significant and measurable business outcomes for UrbanEdge Apparel.
70% Increase in Overall Sales
E-commerce optimizations and marketing campaigns directly boosted revenue.
150% Growth in Website Traffic
Influencer partnerships and improved SEO dramatically increased visibility.
117% Increase in Conversion Rate
Streamlined checkout and better product presentation raised conversions from 1.8% to 3.9%.
25% Increase in Average Order Value
Strategic upselling and product recommendations increased transaction values.
30% Improvement in Repeat Purchase Rate
Enhanced user experience and brand storytelling increased customer loyalty.
